German Engineered, American Made

That Sweet Sound

What do U2’s The Edge, Chet Atkins, and George Harrison have in common (other than incredible talent)? Gretsch Guitars, of course. For generations, guitarists have sought “that great Gretsch Sound” to enhance their playing and songwriting.

Reinventing the Twang

Gretsch was founded in 1883 by Friedrich Gretsch, a young German immigrant. His Brooklyn shop was making the earliest Gretsch guitars at a small scale. In 1895, at the age of 39, Gretsch died, and the successful company was taken over by his son Fred. By 1916, Fred had moved the company into a larger 10-story building in the Williamsburg district, becoming one of the most prominent American musical instrument makers of his day.

By the mid-1950s, after Fred’s son Fred Jr. had taken the reins, the company introduced several distinctive models, including the 6120 “Nashville,” the Duo Jet chambered solid body, the Country Club, and the White Falcon. These are the guitars that have stood the test of time and created the Gretsch legend.

With these innovative models in production, players began to flock to Gretsch. Chet Atkins was one of the pre-eminent guitarists of his day, and his endorsement gave the company a needed boost. Later, Duane Eddy joined the ranks with his “twangy” instrumental records, television appearances, and extensive touring. Years later, Elvis Presley would reach for a Gretsch when he took the stage.

Perhaps the most seminal moment in Gretsch history came when The Beatles’ George Harrison played a Gretsch on The Ed Sullivan Show. In one brief moment, Gretsch was the solidified as the sound of the British Invasion! John Lennon joined the Gretsch family as did The Animals’ Hilton Valentine and Brian Jones of The Rolling Stones. Beginning in 1966, Gretsch supplied the guitars and drums for The Monkees, Lou Reed of the Velvet Underground, The Stone Roses, Stephen Stills and Neil Young, and Pete Townshend of The Who, who used Gretsch guitars on the historic albums Who’s Next and Quadrophenia.

Do you know the signature riff on “Won’t Get Fooled Again” ? Yep, that’s a Gretsch!

True Classics Never Die

PDuring the 1970s solidbody guitars rose to prominence in rock, and Gretsch faded. Players preferred Fender Stratocasters and Gibson Les Pauls. But in the 1980s, rockabilly revival player Brian Setzer and The Stray Cats rekindled interest in the Gretsch brand. Another revivalist is Jim Heath, aka Reverend Horton Heat, who has been an important Gretsch fan in modern times. Later, U2’s The Edge used Gretsch guitars extensively live and in the studio. Many of U2’s hits feature Gretsch guitars.

Today, Grestch remains a popular and highly respected guitar brand. The tone and playability of Gretsch guitars, their use of tremolos, their proprietary filtertron pickups, and unique body designs make for a one-of-a-kind and truly beautiful sound. Players around the world still seek that “great Gretsch sound” on stage and in the studio.

Maximizing Value for Your Gretsch Guitar

A great guitar is a piece of art, and like a piece of art, you want to be sure you take care of it. If you’re a collector, you know that resell value is a huge factor in purchasing a Gretsch. If playing is your passion, sound, durability, and playability are going to be more important than resale value, sure, but there are many things you can do as a guitar owner that will do wonders for both. First, make sure your Gretsch is stored in a case and kept in a clean, dry environment. Keeping a guitar guitar in a moist area, such as a garage or basement, is sure to cause warping in the neck and body. A badly warped neck will render a guitar unplayable and ultimately worthless. Try to hold on to any original paperwork along with your original case. This will help our expert evaluators be sure that you get top dollar for your Gretsch.

Pawning Your Gretsch Guitar

Life happens, and when it does you may find yourself in a tough spot financially. At Lux Exchange we want to help you get the funds you need when you need them. Gretsch guitars can be a valuable commodity, and a great solution for your short term financial goals. After you fill out one of our simple applications, Lux Exchange will have your Gretsch shipped, fully insured to our secure facility where our expert evaluators will assess the complete value of your guitar. Once the value is established, your dedicated account representative will send out your final offer. Once you click to accept we can have you fully funded that same day. Click the button above to Get Started Now!

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